IQ Foods Brand Launch
Healthier. Tastier.
IQ Foods brings the worlds of health food and fast food together, offering busy downtown workers healthy options that are not only convenient but taste good too.
IQ Foods logo (role: member of design team)
The visual identity is built on the same principles of authenticity and quality as the brand experience itself. The logo is built with a clean typeface a container with sawtooth edge. The detail is reminiscent of a time when lunches were carried in paper bags and consisted of simpler ingredients.
In-store graphics and menu boards employ images of unadorned ingredients interspersed with custom artwork and generous fields of red, providing strong colour blocking from a distance.
Brand artwork and promotions (role: illustrator/designer)
(role: designer)
This work was completed at AmoebaCorp. with Rick Amaral.
